The Most Valuable Brand in Medicine

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Shareef Mahdavi explains why he says a practice's brand is not only dependent on its logo or on its advertising—it’s on the promise of an experience that is best fulfilled by the surgeon.

Posted: 6/09/2021

Keywords:

Marketing

•

Practice Management, Patient Education

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Name: The Most Valuable Brand in Medicine
Uploaded: 2021-06-09T18:02:00+00:00
Description: Shareef Mahdavi explains why he says a practice's brand is not only dependent on its logo or on its advertising—it’s on the promise of an experience that is best fulfilled by the surgeon.

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