Subscribe On

Apple Podcasts Spotify Youtube Music iHeartRadio Amazon Music

05.26.23

Practical Tools for Building Your Brand on Social Media

In the next installment of how to build a business in ophthalmology, Blake Williamson, MD, MPH, and Gary Wörtz, MD, speak with Rupa Wong, MD, about her experience building her personal brand and business through social media. Dr. Wong shares insights into evaluating how to invest in one’s social media marketing efforts and gives advice for creating engaging, authentic content that resonates with a specific target audience. She also shares tips for launching and building a successful private practice and discusses learning experiences, tips for networking, and more.

View full description +

Apple Podcasts

Spotify

Youtube Music

iheartradio

Amazon Music

View more +

MORE EPISODES

08.25.26

Explore Residency Training at Tulane University Medical School

Ze Zhang, MD; Jaemyoung Sung, MD; Blake K. Williamson, MD, MPH; and Gary Wörtz, MD

07.02.26

Inside Residency Training at the Moran Eye Center

Rachel G. Simpson, MD; Ayesha Patil, MD, MPH; Gary Wörtz, MD; and Blake K. Williamson, MD, MPH

04.30.26

How to Succeed in Ophthalmology Residency

Pavlina Kemp, MD; Samuel Tadros, MD; Blake K. Williamson, MD, MPH; and Gary Wörtz, MD

12.23.25

Improve Refractive Planning and Decision-Making With Clinical Tools

Damien Gatinel, MD, PhD; and Gary Wörtz, MD

11.20.25

Advantages and Outcomes of Epithelium-On Crosslinking

Kenneth Beckman, MD; Gary Wörtz, MD; and Blake K. Williamson, MD, MPH

10.13.25

A Conversation on Lens Selection and AI in Ophthalmology

Priya M. Mathews, MD, MPH; Joaquin De Rojas, MD; Blake K. Williamson, MD, MPH; and Gary Wörtz, MD

09.16.25

A New Era of Presbyopia Drop Therapy

Steven J. Dell, MD; and Blake K. Williamson, MD, MPH

08.25.25

Ushering in the Future of Cataract and Refractive Surgery

Robert J. Weinstock, MD; Gary Wörtz, MD; and Blake K. Williamson, MD, MPH

07.22.25

Potential Implications and Benefits of Direct SLT Technology

J. Morgan Micheletti, MD; Blake K. Williamson, MD, MPH; and Gary Wörtz, MD

06.06.25

Breaking Down the enVista Voluntary Recall

Cathleen McCabe, MD; Brent Saunders; Gary Wörtz, MD; and Blake K. Williamson, MD, MPH

05.20.25

The Highs and Lows of Turning an Idea Into a Business

John P. Berdahl, MD; Blake Williamson, MD, MPH; and Gary Wörtz, MD

04.22.25

Innovative Technologies to Revolutionize Practice

I. Paul Singh, MD; Gary Wörtz, MD; and Blake Williamson, MD, MPH

03.26.25

Managing the Learning Curve as an Early Adopter

William Wiley, MD; Blake Williamson, MD, MPH; and Gary Wörtz, MD

02.20.25

The Current State of Multifocal and Trifocal IOL Technologies

Blake Williamson, MD, MPH; Gary Wörtz, MD; and William Plauché, MD

01.22.25

The ICL Guru Project

Gary Wörtz, MD; and Roger Zaldivar, MD, MBA

12.18.24

Managing the Disappointment of Poor Surgical Outcomes

Jeffrey Whitsett, MD; Blake K. Williamson, MD, MPH, MS; and Gary Wörtz, MD

11.25.24

Keeping Calm During Quicksand Moments

Nicole Fram, MD; Gary Wörtz, MD; and Blake Williamson, MD, MPH

10.23.24

Cataract Surgery in a Severely Kyphotic Patient

Cathleen McCabe, MD; Gary Wörtz, MD; and Blake Williamson, MD, MPH

09.24.24

Performing a Family Member’s Cataract Surgery

Sebastian Heersink, MD; Blake Williamson, MD, MPH; and Gary Wörtz, MD

08.21.24

Lensectomy Gone Awry

Arsham Sheybani, MD; Blake Williamson, MD, MPH; and Gary Wörtz, MD

07.23.24

Expulsive Hemorrhage During Penetrating Keratoplasty

Neda Shamie, MD; and Gary Wörtz, MD

06.11.24

When Lightning Strikes Twice

William Trattler, MD; Blake Williamson, MD, MPH; and Gary Wörtz, MD

05.20.24

Mitigating Potential Surgical Horror Stories

Paul Walton, MD; Blake Williamson, MD, MPH; and Gary Wörtz, MD

04.23.24

The Benefits of a “Boring” Day

Paul Walton, MD; Blake Williamson, MD, MPH; and Gary Wörtz, MD

03.25.24

Management of Advanced Glaucoma

Nathan M. Radcliffe, MD; Blake Williamson, MD, MPH; and Gary Wörtz, MD

02.23.24

Learning From Challenging Situations During Surgery

John Doane, MD; Blake Williamson, MD, MPH; and Gary Wörtz, MD

01.24.24

Horror Stories: Complicated Ophthalmic Cases

Blake Williamson, MD, MPH; and Gary Wörtz, MD

12.28.23

Maintaining Company Culture During Expansion

Blake K. Williamson, MD, MPH, MS; and Gary Wörtz, MD

11.27.23

Overcoming Challenges When Switching Practices

Cathleen McCabe, MD; Blake Williamson, MD, MPH; and Gary Wörtz, MD

10.25.23

Successful Practices Adapt to Change

Eric D. Donnenfeld, MD; Gary Wörtz, MD; and Blake Williamson, MD, MPH

09.25.23

Navigating Business Decisions in Ophthalmology

Tom Tooma, MD; Gary Wörtz, MD; and Blake Williamson, MD, MPH

08.28.23

Business in Ophthalmology, Philanthropy, and More

Marnix Heersink, MD; Gary Wörtz, MD; and Blake Williamson, MD, MPH

07.27.23

Keys to Successful Growth in Ophthalmology

Joseph Gira, MD; Blake Williamson, MD, MPH; and Gary Wörtz, MD

06.29.23

Successful Strategies for Practice Expansion

Farrell “Toby” Tyson, MD, FACS; Blake Williamson, MD, MPH; and Gary Wörtz, MD

05.26.23

Practical Tools for Building Your Brand on Social Media

Blake Williamson, MD, MPH; Gary Wörtz, MD; and Rupa Wong, MD

04.28.23

Defining Business Success

Blake Williamson, MD, MPH; Gary Wörtz, MD; and Brent Saunders

03.30.23

Discussion of Practice Leadership Philosophy From the YMDC Live Meeting

Blake Williamson, MD, MPH; Gary Wörtz, MD; and Shannon Wong, MD

02.27.23

Discover Opportunities for Business Growth

Blake Williamson, MD, MPH; Gary Wörtz, MD; and James Loden, MD

01.27.23

Building Your Brand in Ophthalmology

Blake Williamson, MD, MPH; and Gary Wörtz, MD

12.14.22

Ownership Positions in ASCs

Blake Williamson, MD, MPH; Jorawer Singh, MD; Jeffrey Whitman, MD; William Rabourn; and John Blanck

12.12.22

Survive & Thrive: Making Smart Choices With Debt and Investments

Blake Williamson, MD, MPH; Caroline Watson, MD; Rupa Wong, MD; and Victoria Consoles, CFP, EA

11.28.22

The Roadmap to Building Your ASC

Blake Williamson, MD, MPH; Taylor Strange, DO; and Stephen Sheppard

11.21.22

Survive & Thrive: Academia Versus Private Practice

Blake Williamson, MD, MPH; Priyanka Sood, MD; Sahar Bedrood, MD, PhD; Cristos Ifantides, MD; and Brent Kramer, MD

10.31.22

Survive & Thrive: To Fellowship or Not to Fellowship?

Blake Williamson, MD, MPH; Arjan Hura, MD; Usiwoma Abugo, MD; and David Felsted, DO

10.25.22

Defining a Path to ASC Ownership

Blake Williamson, MD, MPH; Michael Patterson, DO; and Andrew Maller, MBA, COE

09.09.22

Survive & Thrive: Approaching the Match

Blake Williamson, MD, MPH; Brenton Finklea, MD; Rahul Tonk, MD; Camila Albo, MD; and Mike Zein, MD

08.26.22

Are You Working to Live or Living to Work?

Blake Williamson, MD, MPH; Darrell E. White, MD; and Karl G. Stonecipher, MD

08.11.22

Survive & Thrive: Research in Private Practice

Blake Williamson, MD, MPH; John P. Berdahl, MD; and Robert J. Weinstock, MD

07.28.22

Ever-Changing Perspectives in Ophthalmology

Darrell E. White, MD; Blake Williamson, MD, MPH; Maria C. Scott, MD; and Lisa K. Feulner, MD, PhD

06.22.22

Ophthalmology in a War Zone

Andriy Kovalov, MD, PhD; and Blake Williamson, MD, MPH

05.27.22

The Case for Going Private

Blake Williamson, MD, MPH; Darrell E. White, MD; and Preeya K. Gupta, MD

04.07.22

Getting Started With the EVO Visian ICL

Blake Williamson, MD, MPH; Gary Wörtz, MD; Erik L. Mertens, MD, FEBOphth; and Gregory D. Parkhurst, MD, FACS

03.24.22

Ophthalmology Down Under

Blake Williamson, MD, MPH; Gary Wörtz, MD; and Ben LaHood, MD, MBChB(dist), PGDipOphth(dist), FRANZCO

02.25.22

Challenging the Old Adage in Ophthalmology

Blake Williamson, MD, MPH; Gary Wörtz, MD; and Keith Walter, MD

01.27.22

Death, Taxes, and Presbyopia

Blake Williamson, MD, MPH; Neda Nikpoor, MD; and Karl G. Stonecipher, MD

12.22.21

Refractive Answers Lie in the Genes

Blake Williamson, MD, MPH; Neda Nikpoor, MD; and William B. Trattler, MD

12.16.21

Assessing the Evolution of Refractive Surgery

Blake Williamson, MD, MPH; his co-host, Neda Nikpoor, MD; and Guy Kezirian, MD, MBA, FACS

11.24.21

Survive & Thrive: Achieving Financial Freedom

Blake Williamson, MD, MPH; Shehzad Batliwala, DO; Leti Alto MD; Kenji Asakura, MD; and Dixon Davis

11.23.21

Ophthalmology in the UK’s NHS

Blake Williamson, MD, MPH; Tal Raviv, MD; and Allon Barsam, MD, MA, FRCOphth

09.30.21

Designing Your Own IOL Formulas

Blake Williamson, MD, MPH; Tal Raviv, MD; and Graham Barrett, MD

09.24.21

Establishing Your Private Practice

Blake Williamson, MD, MPH; Tal Raviv, MD; and Jennifer Loh, MD

09.16.21

Survive & Thrive: Balancing Personal and Professional Responsibilities

Blake Williamson, MD; Shani Esparaz, MD; Allison Early, MD; David Felsted, MD; and Gary Wortz, MD

09.01.21

Finding a Niche With LASIK

Andy Corley, MD, Blake Williamson, MD, and Louis Probst, MD

07.16.21

Survive & Thrive: Private Practice vs. Academia

Blake Williamson, MD, MPH

06.29.21

The Pioneers of Phaco

Blake Williamson, MD, MPH; Andy Corley; Chuck Williamson, MD; and Jim Little, MD

06.21.21

Survive & Thrive: Sharpen Your Surgical Skills

Blake Williamson, MD, MPH; Nandini Venkateswaran, MD; Nicole Fram, MD; and Arsham Sheybani, MD

05.27.21

Technology's Role in Individualized Medicine

Blake Williamson, MD, MPH; Andy Corley; and Eric Topol, MD

05.11.21

Survive & Thrive: Maximize Your Practice With Social Media

Blake Williamson, MD, MPH; Nick Sideris; Dr. Valentina Lozano; and Dr. Luke Rebenitsch

04.22.21

Myth Busting

Ashley Brissette, MD, MSc, FRCSC; and Ruth Williams, MD

03.26.21

Coping Through Comedy

Blake Williamson, MD, MPH; Ashley Brissette, MD, MSc, FRCSC; and guest Will Flanary, MD

02.26.21

New Options in IOLs

Blake Williamson, MD, MPH; Ashley Brissette, MD, MSc, FRCSC; and Francesco Carones, MD

12.30.20

Survive & Thrive: Journey to Residency

Gary Wörtz, MD; Cherie Fathy, MD; David Felsted, DO; and Bilal Ahmed, BS

12.17.20

Survive & Thrive: The Job Hunt

Gary Wörtz, MD; Nandini Venkateswaran, MD; Dagny Zhu, MD; Cherie Fathy, MD; and David Felsted, DO

11.24.20

Reflections on Gratitude

Blake Williamson, MD, MPH; Richard L. Lindstrom, MD; Evan Schoenberg, MD; Iqbal Ike K. Ahmed, MD, FRCSC; and Zaina Al-Mohtaseb, MD

11.20.20

Survive & Thrive: Private Practice vs Academia

Gary Wörtz, MD; Nandini Venkateswaran, MD; Dagny Zhu, MD; and Preeya Gupta, MD

10.28.20

Survive & Thrive: The First Solo Surgery

Gary Wörtz, MD; Cherie Fathy, MD; Nandini Venkateswaran, MD; David Felsted, DO; Dagny Zhu, MD; and Uday Devgan, MD, FACS

09.30.20

A Dedicated Pioneer

Gary Wörtz, MD; Blake Williamson, MD, MPH; and Ed Holland, MD

09.24.20

Survive & Thrive: Equality in Ophthalmology

Gary Wörtz, MD; Lisa Nijm, MD; JD, Cherie Fathy, MD; Nandini Venkateswaran, MD; David Felsted, DO; and Ashley Brissette, MD, MSc, FRCSC

08.18.20

Comedic Relief From Dr. G

Gary Wörtz, MD; Blake Williamson, MD, MPH; and Dr. Glaucomflecken

07.30.20

Survive & Thrive: Networking Like a Pro

Gary Wörtz, MD; Cherie Fathy, MD; Nandini Venkateswaran, MD; and Bill Trattler, MD

05.21.20

COVID-19: Finding Opportunity in Crisis

Blake K. Williamson, MD, MPH, MS; Gary Wörtz, MD; Neda Shamie, MD; and Daniel S. Durrie, MD

07.24.19

An Ophthalmology Journey from Beirut to the US

Gary Wörtz, MD; and Cynthia Matossian, MD

05.13.19

Turning Points

Gary Wörtz, MD; and Neda Shamie, MD

07.16.18

Making the Most of Meetings

Gary Wörtz, MD; Neda Shamie, MD; and William F. Wiley, MD