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Staying Up to Date to Stay Out Front.

Technology is evolving at a breakneck speed. Information is ever-changing. All while you're trying to grow your practice. Yet, without staying current on virtually everything under the sun, you can't be in the know - or in the lead.

Socialize. See what others are talking about. Learn from your peers and friends. Create a page on Facebook*. Ask friends to join your network on LinkedIn*. Have patients follow you on Twitter*. Also, advertise on each site. Get yourself out there. Not sure where to start? Each offers easy-to-follow instructions.

Network offline. Attend seminars and tradeshows. Not only industry-specific topics, but also events that interest you, and possibly your patients. Meet, greet, talk, exchange ideas. Because the more you know, the more you can relate to patients.

Read. A lot. Pick up industry magazines. But don't overlook savvy publications like Wired ( or Mashable (, a social media guide that tells you what's hot and what's not.

Make it your business to learn constantly, to be interested continually. Because when you grow, your practice grows.

Courtesy of Alcon Laboratories