Practical Advice for Defining Your Brand on Social Media

Joseph Allen, OD, FAAO, Dipl ABO

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Joseph J. Allen, OD, FAAO, Dipl ABO, is host to several successful online channels in addition to Eye Care Insiders, and in this episode, he offers seven tips for creating or jumpstarting a practice’s social media presence. Drawing on years of experience with creating content for various audiences, Dr. Allen shares practical advice to help define and meet an individual practice’s goals.

Posted: 5/17/2024

Keywords:

Social Media/Networking

•

Practice Development

•

practice management

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Name: Practical Advice for Defining Your Brand on Social Media
Uploaded: 2024-05-17T20:53:05+00:00
Description: Joseph J. Allen, OD, FAAO, Dipl ABO, is host to several successful online channels in addition to Eye Care Insiders, and in this episode, he offers seven tips for creating or jumpstarting a practice’s social media presence. Drawing on years of experience with creating content for various audiences, Dr. Allen shares practical advice to help define and meet an individual practice’s goals.

Prioritizing Ocular Wellness and Hygiene

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The Rundown on Vevye

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AI and Eye Care

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Patients Do the Darndest Things …

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A Year of Growth and Gratitude

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Ryzumvi Rundown

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Treatment Tactics for RCE

Joseph J. Allen, OD, FAAO, Dipl ABO

Finally, a Treatment for <I>Demodex</I> Blepharitis

Finally, a Treatment for Demodex Blepharitis

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Improve Your Diagnosis of Ocular Surface Disease

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Can Your Level of Care Use an Upgrade?

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A New Option for Patients With Dry Eye

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<I>Demodex</I> Blepharitis Under the Microscope

Demodex Blepharitis Under the Microscope

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The Future of Treating Diabetic Eye Disease?

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What You Need to Know About Pegcetacoplan Injection

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Questions to Drive the Future of Teleoptometry

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Revamp Your Virtual Set Up

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Treating Neurotrophic Keratitis With Human Nerve Growth Factor

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All About NK

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A Winding Path Leads to Career Satisfaction

Joseph J. Allen, OD, FAAO, Dipl ABO; and Justin Manning, OD, MPH, FAAO

The Changing Landscape of Optometry in Canada

Joseph J. Allen, OD, FAAO, Dipl ABO; and Harbir Sian, OD

Must-Know Info About Monkeypox

Joseph Allen, OD, FAAO, Dipl ABO

The Makings of a Dry Eye Oasis

Joseph Allen, OD, FAAO, Dipl ABO; and Jessilin Quint, OD, MS, MBA, FAAO

How to Build Your Optometric Empire

Joseph J. Allen, OD, FAAO, Dipl ABO; and Rachael Wruble, OD, FAAO

Reward Your Staff Thoughtfully

Joseph J. Allen, OD, FAAO, Dipl ABO; and Will To, OD, ABOC

How to Fit an Orthokeratology Lens

Joseph J. Allen, OD, FAAO, Dipl ABO; and Trevor Fosso, OD, FAAO, FSCS

Differentiate Small Drusen with Dark Adaptometry

Joseph Allen, OD, FAAO, Dipl ABO

A New Solution for Presbyopia

Joseph Allen, OD, FAAO, Dipl ABO

A Nasal Solution for Dry Eye Disease

Joseph Allen, OD, FAAO, Dipl ABO

Targeted, Specific, Customized Care for Patients With Dry Eye

Laura M. Periman, MD; and Joseph J. Allen, OD, FAAO

Treatment Tips for Advanced HSV

Joseph J. Allen, OD, FAAO

Insights on Identifying and Treating HSV

Joseph J. Allen, OD, FAAO

Facts About Floppy Eyelid Syndrome

Joseph J. Allen, OD, FAAO

Blepharoptosis: A Review

Joseph J. Allen, OD, FAAO

Insights on Dealing With Concussion Patients Confidently

Joseph J. Allen, OD, FAAO

Recognizing and Treating Paralysis of the Trochlear Nerve

Joseph J. Allen, OD, FAAO

Mastering Myasthenia Gravis

Joseph J. Allen, OD, FAAO

How to Ensure Patients Have the Right Perception of Your Eye Care Clinic

Joseph J. Allen, OD, FAAO

Email Marketing Tips From a Pro

Jaclyn Garlich, OD, FAAO; and Joseph J. Allen, OD, FAAO

Gain Loyal Patients With Strong Interpersonal Skills

Joseph Allen, OD, FAAO

Promoting Products in Your Practice

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Do You YouTube?

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How to Get Your Brand Out There

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Know Your Dry Eye Treatment Options

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It's Not Easy Being Foggy

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Meet Code 65778 and Hone Your Amniotic Fitting Process

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Learning the Nuances of the Prokera Slim

Joseph Allen, OD, FAAO

Wax On, Wax Off: Placing and Removing Amniotic Membranes

Joseph Allen, OD, FAAO

Amniotic Membranes: What They Are and How to Use Them

Joseph Allen, OD, FAAO

Expand Your OCT Horizons

Joseph Allen, OD, FAAO

Manage Patients With DR Based on Disease Severity

Joseph Allen, OD, FAAO

The Diabetic Retinopathy Name Game

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One-Time Use Contact Lenses: Making the Switch

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Dry Eye App Helps Track Patient Compliance

Joseph Allen, OD, FAAO, Saleel Jivraj, OD, MBA, FAAO, FCOptom, FBCLA

Podcasting, Branding, and the Importance of Family

Darryl Glover, OD, Joseph Allen, OD, FAAO

Finding That Work-Life Balance

Jennifer Lyerly, OD, Joseph Allen, OD, FAAO

COVID-19: An Opportunity for Reinvention

Joseph Allen, OD, FAAO, Solomon Gould, OD, MBA

Prepping to Get Back in the Game

Joseph Allen, OD, FAAO, Solomon Gould, OD, MBA

5 Ways to Grow Your Dry Eye Practice

Joseph Allen, OD, FAAO

Level Up Your OSD Management

Joseph Allen, OD, FAAO

Highlights from the TFOS DEWS III Report

Joseph Allen, OD, FAAO, Dipl ABO

What's the Big Deal With Dry Eye and OSD?

Joseph Allen, OD, FAAO, Dipl ABO

Tryptyr Teachings

Joseph Allen, OD, FAAO, Dipl ABO

Ocular Surface Health for Surgical Success

Joseph Allen, OD, FAAO, Dipl ABO

Could Your Patients' Beauty Routine Be Bad for Their Eyes?

Joseph Allen, OD, FAAO, Dipl ABO

A Decade of Developments in Glaucoma Management

Joseph Allen, OD, FAAO, Dipl ABO

A Basic Guide to Fitting Multifocal Contact Lenses

Joseph J. Allen, OD, FAAO, Dipl ABO

How to (Respectfully) Correct a Patient

Joseph J. Allen, OD, FAAO, Dipl ABO

What’s New in Presbyopia-Correcting Eye Drops

Joseph J. Allen, OD, FAAO, Dipl ABO

LLLT and AMD: Your Questions Answered

Joseph J. Allen, OD, FAAO, Dipl ABO

What’s Hot in Heat Therapy for OSD

Joseph J. Allen, OD, FAAO, Dipl ABO

Lifestyle Factors in Slowing AMD Progression

Joseph J. Allen, OD, FAAO, Dipl ABO

LLLT: Not Just for Dry Eye

Joseph J. Allen, OD, FAAO, Dipl ABO

Game-Changing Tools That Could Improve Your Practice

Joseph Allen, OD, FAAO, Dipl ABO

Make the Most of Meetings

Joseph J. Allen, OD, FAAO, Dipl ABO; Cecelia Koetting, OD, FAAO, Dipl ABO; Jacqueline Theis, OD, FAAO, FNAP; and Jade Coats, OD

Back to All Videos

Practical Advice for Defining Your Brand on Social Media

Joseph Allen, OD, FAAO, Dipl ABO

Posted: 5/17/2024

Keywords:

Social Media/Networking

•

Practice Development

•

practice management

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Series:

Eye Care Insiders

Practical Advice for Defining Your Brand on Social Media

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Practical Advice for Defining Your Brand on Social Media

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