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Dos and Don'ts: Advertising and Marketing

Mark Kontos, MD, speaks with Allison W. Shuren, MSN, JD, and Alan E. Reider, JD, MPH, of Arnold & Porter LLP in Washington, DC, about balanced advertising in ophthalmology. Ms. Shuren and Mr. Reider discuss the potential dangers of various claims made in advertisements and reveal how your practice marketing methods may be harming or helping your ability to manage patient expectations.


63 / 71 Series: Ophthalmology Insider


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