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Encouraging a Positive Experience for Patients

Mark Kontos, MD, moderates a discussion with Erik Mertens, MD, FEBOphth; and Allon Barsam, MB, BS, MA, FRCOphth, regarding how they create a unique practice experience for patients. Dr. Mertens explains that, in order to stand out from the competition, physicians and their staff must work together with the same vision of caring for patients. Dr. Barsam agrees and says that using state-of-the-art facilities improves word-of-mouth marketing for the practice. The two surgeons also share their thoughts on the future of ophthalmology and what new surgeons need to consider.

45 / 72 Series: Ophthalmology Insider

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