Practice Development
Premium Patient Profiling
- Cataract and Refractive Lens Exchange Questionnaire
Steven Dell, MD - Vision Preferences Checklist
Elective Medical Marketing
Videos
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David Chang, MD, on Premium IOL Patient Education
David Chang MD
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Eliminating Negative Cues
Shareef Mahdavi
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Maximizing Ophthalmic ASCs
Regina Boore RN, BSN, MS
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Price as a Cue for Quality
Shareef Mahdavi
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Ron Greenberg on Auxiliary Services
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Signature Moments
Shareef Mahdavi
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The Importance of Practice Culture in the Premium Channel Environment
Matt Jensen, Shareef Mahdavi
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What Business are You in?
Shareef Mahdavi
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Why Is Patient Compliance and Residence Time Important? Mihir Parikh, MD
Mihir Parikh MD
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Why Is Patient Compliance and Residence Time Important? John Lahr, OD
John Lahr OD
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Why Is Patient Compliance and Residence Time Important? Karl Stonecipher, MD
Karl Stonecipher MD
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Why Optimal Surface Is Critical for Better Outcomes? John Lahr, OD
John Lahr OD
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Why Optimal Surface Is Critical for Better Outcomes? Mihir Parikh, MD
Mihir Parikh MD
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Wowed by Zappos
Shareef Mahdavi
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Why Optimal Surface Is Critical for Better Outcomes? Karl Stonecipher, MD
Karl Stonecipher MD
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What are some Practice Building Pearls to help your patients? Karl Stonecipher, MD
Karl Stonecipher MD
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What are some Practice Building Pearls to help your patients? Mihir Parikh, MD
Mihir Parikh MD
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Panel Discussion: Business Pearls
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Shareef Mahdavi on Growing Your Practice with ORange
Shareef Mahdavi
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Finding the Right Match in Ophthalmic Job Placements
Cristina Boggiano
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Talking with Patients about Financing Options
Matt Jensen
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Consultation Process with Premium IOL Patients
Damien Goldberg MD, Tal Raviv MD, FACS
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Premium Lenses and Practice Growth
John A. Hovanesian MD
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Tactics for the Business Savvy Ophthalmologist
Shareef Mahdavi
Articles
- Business Planning for Premium Services
- The Perception of Excellence
- Staffing Techniques
- Strengthen Your Elective Medical Practice
- Building a Successful Glaucoma Practice
- How to Improve Results, Reduce Stress, and Have Happier Refractive IOL Patients
- Marketing Solutions for a New Economy
- How to Motivate Your Coworkers
- The 10 Commandments to Providing a World-Class Customer Experience
- Improving Patients' Satisfaction Through Positive Communication
Eye-Openers
Perfect your practice one week at a time.
35
The Consultation Breakdown: 60 Minutes to Sell and Schedule.
A 60-minute consultation should give a patient information, hope and a plan. And an appointment for surgery.
10 minutes. The patient sees the work-up technician and LASIK expert - a counselor, an OD or the surgeon. Followed by paperwork. The patient completes the LASIK checklist and medical history.
20 minutes. Test for auto-refraction lensometry, topography, pachymetry, aberrometry and pupillometry.
20 minutes. Answer questions. Conversation should lead to conversion and recommendation of a procedure.
10 minutes. Schedule the surgery
With a swift schedule that takes the patient from point A to B, they get a good sense of how you work. Precise and organized.
Courtesy of Alcon Laboratories