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2017 European Society of Cataract and Refractive Surgeons Meeting

 

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The Sleeping Giants of the Laser Eye Surgery Market

  Channels: Practice Development | Posted 10/8/2017

Rod Solar, of the health care marketing firm LiveseySolar Practice Builders, discusses tips for marketing laser refractive surgery to presbyopes—a patient population that ranges between 1.3 and 1.8 billion people worldwide. Mr. Solar explains the opportunities provided by these individuals, noting that baby boomers are highly motivated and have more spending power than millennials, and sheds light on why practices cannot afford to ignore this growing market.

LiveseySolar


2 / 7 Series: 2017 European Society of Cataract and Refractive Surgeons Meeting